Linswritings

The Food Police are after your children’s food

Posted on: June 21, 2011

It’s bad enough that the government wants to take over how you live, what you eat and what you drive. We knew the day was coming when now the Federal Trade Commission, Centers for Disease Control and Prevention, Food and Drug Administration and the U.S. Department of Agriculture is telling grocery manufacturers to reinvent a vast array of their products to satisfy the Obama administration’s food police.

They want the grocery manufactures to re-tool their recipes to contain certain levels of sugar, sodium and fats otherwise they won’t be able to advertise or market their products to kids. Let me repeat that – they won’t be able to advertise or market their products. Is this censorship?

All the comfort food that kids love and some adults are being scrutinized by the food police. Even though the intent of the guidelines
is to combat childhood obesity, foods that are low in calories, fat, and some considered healthy foods, are also targets, including hot breakfast cereals such as oatmeal, pretzels, popcorn, nuts, yogurt, wheat bread, bagels, diet drinks, fruit juice, tea, bottled water, milk and sherbet.

What is so ironic about these regulations is that these imposed regulations costs multibillions of dollars to the food industry, “there
is no evidence of any impact on the scourge of childhood obesity,” said Dan Jaffe, executive vice president of the Association of National Advertisers.

In addition, these regulations not only affect the food industry but also impact advertising on hundreds of television shows that depend on the advertising revenue. Shows on the Nickelodeon Channel, ESPN, and programs including “American Idol” will be affected. The cost is estimated at $5.8 trillion in marketing expenditures that support up to 20 million American jobs.

But the food police are firm about these regulations. If the food is not reformulated, no more ads or promotions on TV, radio, in print, on websites, as well as other digital advertising such as e-mail and text messaging, packaging, and point-of-purchase displays and other in-store marketing tools; product placement in movies, videos, video games, contests, sweepstakes, character licensing and toy branding; sponsorship of events including sport teams and individual athletes; and, philanthropic activity tied to branding opportunities.

That’s a large impact on our economy! Gone are the days when parents were responsible to take care of their children. If your child was getting fat, you send them outside to play or get them involved in sports. You would cut down the amount of fats and sugar in their diet on your own. But Big Brother is now watching and it really is disturbing.

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