Have you received your Obama campaign email yet?

Posted on: October 8, 2011

According to Fox News the Obama Campaign is pressuring potential donors by comparing them with their neighbors. They are testing a new approach to fundraising by blasting out emails that indirectly shame supports into donating.


Obama’s campaign manager, Jim Messina, is sending out emails urging them to chip-in by pointing out how many of their neighbors had already done so. Is this called “data mining?” You know they take the data from the previous campaign and see who has been naughty and nice and blast the naughty ones with an email that says, “Here’s something you don’t have in common with 15,049
other supporters of this movement who tell us they live in New York, NY. Messina went on to say that all those donors “had their own personal reason for giving,” and reiterated that “our records show that you aren’t one of the 15,049 people where you’re from who have stepped up for 2012. Now’s your chance to change that,” Messina wrote. The email then asked for a minimum donation of $3 to help the campaign reach its goal of attracting 1 million donors.”

In fact, the emails took on a personal and local tone, giving stats in each community for how many Obama supporters had already  donated. One email sent to Grayslake, Ill., noted that 160 people had “stepped up” for the president.

Of course, the Obama campaign did not return a request for comment on the messages. But Brad Blakeman, who worked on the 2000 Bush campaign and in the Bush White House, said he’s never seen a fundraising pitch quite like it — and there’s a reason for that.

“It’s a scare tactic,” he said, claiming the message suggests to recipients that “your neighbors are going to know if you didn’t donate.”

He said the approach will probably work on some people but is “more detrimental than it is beneficial.”

This wasn’t the first time the Obama Administration has used their “data mining”. In 2008, the Obama campaign used the Internet and email and social media in new ways to reach voters. The campaign has incorporated the president’s push for his $447 billion jobs bill into its 2012 operation, sending out an email earlier this week directing supporters to use their online tool to pressure GOP members of Congress on Twitter to back the bill.

And of course, there is their campaign of for supporters to report “smears” about the president, presumably so
they can be shot down. And the campaign has used fundraising emails to raffle off tickets to dinner with the president.

If der leader is not happy with you and if you contributed to his campaign or even offered your email or tweeter account to the DNC, watch out they are coming after you!


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